Twenty-five years ago, a fast-food TV ad initiated a catchphrase, “Where's the beef?” The phrase, originally intended to point out the small amount of beef in fastfood hamburgers, evolved into a way to question the amount or substance of an idea or product. Adopted in popular culture, the phrase made its way into the 1984 vicepresidential debate, and reappeared in popular TV shows. It is now time for the phrase to make its way into discussions about mathematics education research. While reading all the manuscripts submitted to JRME over the past 2 years, a paraphrase of that statement frequently passed through my mind: “Where's the math?”